Jedora

Ecommerce Website Design

Client: Jewelry Television
Creative Direction: Wade Austin
Design: Mariell Utsman and Elisa Razak

Jewelry Television has established itself as a significant name in the jewelry industry for decades, known for their focus on gemology. Though they built an impressive reach through cable TV across tens of millions households, they sought to expand to the ever-growing digital space. Their solution was Jedora, an online marketplace that streamlines and personalizes the jewelry shopping experience. Working with a close team of designers and developers, I built functional wireframes, implemented designs for desktop and mobile interfaces and created custom icons.

Concept

Guided exploration was key in developing the website. We wanted to offer an array of shopping experiences. From shopping by store, look or style to exploring curated shoppable looks, it empowers the user to shop classic favorites or discover new ones. The more they explore, the more tailored the curation.